$100M Leads How to Get Strangers to Want to Buy Your Stuff

A Great Product Doesn't Matter If Nobody Knows About It

You can have a great service, competitive prices, happy customers, and a business you're proud of. But none of that solves one of the most fundamental problems every business faces:

Where does the next customer come from?

$100M Leads is Alex Hormozi's practical guide to generating more opportunities to sell what you do. Rather than focusing on branding theory or complicated marketing terminology, the book breaks lead generation into a handful of methods businesses can understand, test, and repeat.

What This Book Is About

Hormozi starts with a simple premise: before you can make a sale, you need someone who might be interested in buying.

The book explores different ways of creating those opportunities, including reaching people individually, reaching larger audiences, creating content, paid advertising, referrals, affiliates, and getting other people or organizations to help generate leads.

One of the central frameworks is what Hormozi calls the “Core Four” ways of getting leads. He organizes lead generation around people who already know you versus people who don't, and communicating one-to-one versus one-to-many. He then expands beyond generating leads yourself into ways of creating leverage through customers, employees, agencies, and affiliates.

The result is less of a traditional marketing textbook and more of a collection of frameworks and playbooks intended to be put into practice.

Why RVBN Recommends It

One of the most common challenges for a small business isn't doing the work.

It's consistently finding enough people who need the work done.

That's particularly relevant to local businesses. A contractor may be excellent at remodeling kitchens. A bookkeeper may be excellent at keeping a company's finances organized. A photographer may produce incredible work.

But being good at what you do and being good at finding customers are two different skills.

$100M Leads is useful because it encourages business owners to stop treating customer acquisition as something that just happens and start thinking about it as a process that can be understood, measured, and improved.

You don't need to implement every strategy in the book. Finding one or two approaches that fit your business and consistently executing them can make the book worthwhile.

Who Should Read This Book?

This book may be particularly useful if you:

• Need more leads or a more predictable flow of potential customers.

• Depend heavily on word-of-mouth and want additional ways to generate business.

• Are starting a business and don't know how to find your first customers.

• Have tried marketing but aren't sure what to do consistently.

• Want practical ideas for outreach, content, referrals, advertising, or partnerships.

• Have plenty of marketing ideas but need a framework for turning them into a repeatable process.

One Big Idea

Don't rely on just one way of finding customers.

A lot of small businesses accidentally build their entire customer-acquisition strategy around a single source.

Maybe it's referrals.

Maybe it's Facebook.

Maybe it's Google.

Maybe it's the owner personally calling prospects.

That can work—until it doesn't.

One of the useful ideas behind $100M Leads is that there are multiple ways to create conversations with potential customers. Understanding those different methods gives you options.

Instead of asking:

“What's the best way to market my business?”

A better question may be:

“What reliable ways can I build for new potential customers to discover my business?”

Put It Into Practice

Take five minutes and answer this question:

Where did your last 10 customers come from?

Write them down.

Referral?
Google?
Facebook?
Repeat customer?
Cold outreach?
Networking?
Paid advertising?
Someone saw your truck?

Now look at the list.

If eight of those ten customers came from one source, ask yourself:

What happens to my business if that source slows down?

Then choose one additional lead-generation method to experiment with over the next 30 days.

Don't try ten new things.

Pick one. Do it consistently. Track what happens.

Ready to Read It?

Get $100M Leads: How to Get Strangers to Want to Buy Your Stuff on Amazon → https://amzn.to/478lN0p

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